ABSTRACTWRLD

HEAD OVER OUR BRAND-LIST

SHANGHAI FASHION WEEK
25th - 29th March '25

SHFW Official Venue @UNITED CENTRE

99 Kaihong Road, Changning District, Shanghai

AlphaStyle

AlphaStyle was born from a simple yet profound idea: every individual has a unique style that reflects their personal journey, background, and preferences. At its core, AlphaStyle believes that fashion is not just about clothing - it's a means of self-expression and a celebration of our diverse cultures.The brand's Luxe collection exemplifies this philosophy, showcasing a harmonious blend of different cultural elements, colors, and fabrics. Each piece is thoughtfully designed to tell a story of unity and individuality, encouraging wearers to embrace their unique identities.

In 2024, AlphaStyle introduced its core line, United Society, to further promote the message of togetherness. This collection serves as a reminder that despite our differences, we are all part of a global community.

Beyond fashion, AlphaStyle is committed to making a positive impact through its AlphaCare campaign. Initiatives like the upcycling program My Rules reflect the brand's dedication to sustainability and social responsibility. AlphaStyle actively supports community engagement and nurtures young creative talents, believing that fashion can drive change.

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art259design

In the dynamic environment of young brands, cost containment is one of the most fundamental, if not one of the most challenging, aspects to address. This factor often results in restraint and restricted creative freedom, affecting aesthetics and identity.
In this context, Alberto Affinito, designer and founder of art259design, has been able to refine his identity. Through a tactile dialogue with raw materials, he has gained a comprehensive understanding of fabric manipulation possibilities.

By challenging himself to work within limited spaces, he has been motivated to find new solutions that maintain his aesthetic standards. His work on shapes and volumes is focused on optimal utilisation of fabric, with a desire to use the entire fabric in his designs. As the brand has evolved, the designer has continued to refine this process. While it was previously a necessity to address cost and resource constraints, it has now become an integral part of his modus operandi.
This approach to designing a collection has seen the parallel development of a company policy centred on the concept of zero waste. This concept has evolved into a long term project with the intention of covering all aspects of production with a view to internal circularity.
The no-waste approach has been instrumental in shaping the design ethos, enabling the company to maintain cost-efficiency while continuously sourcing high-quality Italian fabrics from leading manufacturers.
The circular economy has achieved 100% recovery in leather processing, with the raw material being processed in
accordance with its inherent characteristics, and any waste being reintegrated as a functional or decorative element.

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SHANGHAI FASHION WEEK

BERHASM

Berhasm is a cult fashion collective based in Tbilisi, Georgia. It appeared as a community of artistic individuals, creating a small line of T-shirts and hoodies.
Over the past years, Berhasm has developed into a full contemporary line for men, women and everyone else.
From items with thoughtful prints to 3d artworks and installations, the brand is able to use creativity ofdifferent artists and make their voice heard.
At its core, Berhasm is about freedom – the freedom to explore your identity, to pursue your passions, and to bring a piece of your own uniqueness into the world.
Working with numerous European artists,
photographers, parties, influencers and charities, Berhasm creates its own unique aesthetic and also opens up the possibility to speak loudly about things that really matter.

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SIN SIN

creative force on Hong Kong’s cultural scene, entrepreneur, gallerist, artist and curator Sin Sin Man believes art should permeate every aspect of life.

She founded the Sheung Wan-based Sin Sin Atelier in 1998 to serve as a showcase for her own fashion and jewellery designs. It’s now a centre where she shares craft techniques learned on her travels in Asia. Craving another project, Man’s flair for design motivated her to build three holiday villas in Seminyak, her Bali “home-away-from-home”, imbuing the architecture and decor with her distinct artistic taste. Frequent visits to Indonesia and exposure to its artists inspired her to found Sin Sin Fine Art in 2003, the Wong Chuk Hang gallery famed for bringing Indonesian art to Hong Kong and opening up new international opportunities for the country’s artists.

Since then, Man has curated more than 100 contemporary art exhibitions showing work by over 40 artists from around the world. When she isn’t single-handedly running her various enterprises, you can find her practising Tai Chi, her secret weapon.

As for the future, Sin Sin continues to share her artistic practice and uses her influence to keep traditional craft alive. Her current Sin Sin Atelier corner at the M+ Museum showcases her signature anywear bags, hats, and jewelry, along with homeware, following a successful four-month pop-up in the heart of the museum shop. This space offers an overview of her distinctive creative uniqueness.

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TBC SHFW

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not in SHFW CANDLES & HOMEWEAR

GOSSIP COMPANY

Gossip Company was launched or better to say “spotted” by N & B who have overheard too many stories while they went to NYU and now are excited about some tea to be spilled. 

Since then they have travelled the world from Buenos Aires to London, and from Dubai to Sydney to Moscow.

N & B, both fashion veterans and now specialising in product development and design, have gathered insiders and partners in crime from all over the world who share not only the hottest gossips but also their best product recipes.

Eco-friendly

Candles are cocoanut wax based and use pure cotton wicks. They hand-pour candles and use highly concentrated organic oils.

Latest they use recycled materials for the candle containers that can be reused themselves!

Emotional

Gossip Company’s cult collection is inspired by and made for emotions.

They wanted to give special attitude to each product that would fit well the targeted audience depending on their mood and life situations they are in. We realised that the main brand promise had to be: To become a brand that brings the positive vibes and makes you smile while using the products :)

PLACèE

Placée is a design editor that connects objects, creators and visionary collectors.

It is a place where art and design are able to overlap creating an aesthetic and authentic artistic development in the material world.

The Placée products are following a creative process that sometimes is moving in a very instinctual way rather than going straight into very specific steps.

The big range of extraordinary manufacturers and companies that are shaping our objectual world inspires Placée to create and experiment with very different things, intimate objects and products able to talk with the comunity.

Placée is a new point in the modern craft and design panorama, from Italy to elsewhere.

BEAUTY

RIGENERA rises from Valentina Tecchio' s experience: being for 10 years in the world of dermo- pigmentation and aesthetics, she has been able to create a synergy between the two disciplines contributing to bring out realistic and practical results against skin imperfections.

Wrinkles, acne, scars, sunspots, stretch marks, post-surgery scars, cellulite, reduction of enlarged pores, skin firmness can be treated thanks to beauty  salon and home treatments combined together with needling and RIGENERA cosmetics. Our skin is the largest organ in our body but we often forget it: we over expose it to the sun damage, we do not hydrate it and we do not nourish it with the necessary vitamins to keep it firm and compact.

Our skin is an excretory organ not suitable for penetration and the only way to make active agents penetrate into it is to create micro holes that breaking the epidermic barrier allow the working substance to achieve the deepest dermal layers. By creating micro holes a regenerative collagene process starts so that collagene evolves from type 6 to type 1 and fibroblasts are activated.

Thanks to RIGENERA treatments you will enjoy both the benefits of natural cosmetics - silicones, parabens, mineral oils free - studied and created laboratories, through the weekly use of dermorollers which is a real facial treatment.

You will choose to see your skin improved every day with RIGENERA.

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